Content partnerships Showcase

Content partnerships

A long-term content strategy is key for attracting and nurturing new business. Our content partnerships support brand exposure and awareness campaigns, as well as ensure your reach is even greater with presence across our sites, detailed performance reporting, and monthly content promotion.
3 mins
per reader
hours of brand exposure to
HR and business leaders
average views
per content piece
Partner Insight Page

Branded Content Partner Page

Case Studies

Generali UK Employee Benefits

About Generali

Generali UK provides Group Life Assurance, Group Income Protection - plus added-value wellbeing services - to the UK employees of multinational clients. Generali UK is also pioneering Wellbeing Investment Matching, helping clients fund discrete, tailored wellbeing initiatives where a need has been identified.

What Generali Needed

The team at Generali wanted to position themselves as a thought leader, shaping the conversation to discuss important subjects in the employee benefit and wellbeing arena. They were looking for a platform to deliver ongoing exposure across a broad audience to generate better HR awareness of the brand - and its wellbeing partners - in the UK from their content programme. They also wanted to understand more about the audience their content was currently attracting to inform new content strategies for the future.

How we Created Success

We created a fully branded content hub for Generali, pulling together all of their articles and features. Our expert content delivery team provided feedback on each new piece of content, helping to optimise the reader experience. We created bespoke visitor tracking for all of Generali's articles and used this to harvest demographic data and create an audience profile of each article, providing regular reporting on article performance.

Generali published 11 articles in 2020 and generated a total of over 11,000 page views, with an average 1,011 page views per article. Readers have consumed over 680 hours of Generali’s content. They are also enjoying better visibility than ever before on audience metrics including:

  • total employee reach their readers possess (39% of readers are from organisations with over 1,000 employees)

  • the seniority of their readers (69% in senior positions)

  • the organisations that engage with their content regularly (a balanced mix of industry sectors)

Tracey Ward, Head of Business Development & Marketing at Generali Employee Benefits UK, commented:

“We’re very happy with the service we have received from HR Grapevine. They clearly have an engaged readership and promote our content well, as opposed to leaving it to languish in a hidden provider area! This is evidenced in the metrics and that’s why we have repeatedly renewed our annual partner license contract with HR Grapevine. They were also open this year to producing monthly reports. These are clear, concise and useful.

“Once published in HR Grapevine, we also make full use of the material, sharing links to it with our broker partners and clients. We also engage our wellbeing providers in the content we produce, providing them with a thought leadership platform and ensuring readers see partnership working in action. All in all, a win win.”

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About Actus

Actus is on a mission to build a better workplace for people through their performance management software, online training courses, on-demand learning platform, and value-added resources for people professionals everywhere.

Actus Performance Management Software is a complete people performance solution that is designed to evolve with an organisation's needs and deliver a culture of outstanding performance, talent management and compliance.

Actus Learning offers a number of online training programmes aimed at helping employees effectively adapt to remote/hybrid working, as well as an on-demand learning platform for remote managers called Actus Academy.

What Actus Needed

The team at Actus recognised that their HR expertise to build a better workplace for people carries enormous potential for sharing insights into the fundamentals of strategy, wellbeing and the future of work. They were looking for a platform that would allow flexibility for promoting their own school of thought which would serve them with a committed readership whilst generating RoI. They also wanted to understand more about what content their audience was engaging with and how their interests were changing to inform new content strategies for the future.

How we Created Success

We created a fully branded content hub for Actus, pulling together their thought leadership in one place. Our expert content delivery team consulted with Actus on each new piece of content, helping to optimise the reader experience. We provided regular insight on the performance of their content and on developing audience behaviours.

  • In 2020 Actus, generated a readership of over 13,500 HR professionals who have consumed over 1035 hours of content.

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