Digital magazine

SAP is one of the world’s leading cloud HCM providers – helping businesses of all sizes connect their people to their purpose. SAP SuccessFactors’ Human Experience Management (HXM) Suite helps you completely reinvent the entire employee experience. You can shift from traditional HR transactions to engaging, end-to-end experiences, using intelligent technology to make each interaction simpler and more meaningful.

What SAP Needed

Although SAP are a very well known brand across the globe, they wanted to position themselves as a thought leader in the HCM space, with an emphasis on employee experience. They were looking for a platform to deliver ongoing brand exposure to a highly engaged audience across our HR community, supporting growth of the sales funnel from senior HR professionals.

How we Created Success

SAP have contributed to all editions of our digital magazine since February 2020 and have consistently performed well. They have become a hallmark of client content within the magazine and have benefited from an increase in brand exposure through their monthly articles and a variety of integrated display options within the magazine. They have generated a readership of over 4000 HR professionals with over 150 hours of combined content consumption.