Digital magazine Showcase

Digital magazine

The myGrapevine magazine reaches an active community of HR and business leaders with must-read features in a pioneering digital format. You can use this platform to reach forward-thinking professionals with insightful content or create brand awareness using a variety of advertising options.

We publish 12 monthly magazine issues, all created from the ground up as innovative, fully digital publications.

Our team will work with you to turn your thought-leadership content into incredible traffic back to your site, with dedicated promotion on social media and across our news websites.

monthly readership of
senior professionals
hours of reader engagement
per article every month
pages viewed
every month
February 2023

Gathering speed on employee experience at First Bus

Employee experience may not be a new term to HR pros, but it’s certainly a term that has expanded in recent years, both in meaning and importance. What it means for us at HR Grapevine is treating your employees as if they’re your most important customer and designing their experience with that in mind.

From fully digitising the onboarding experience to making sure your IT or policies in other arenas help, rather than hinder productivity, to having a career progression plan for each team member – a well-designed employee experience has never been more important.

Brands we've worked with

Case Study

Case Study - SAP

SAP is one of the world’s leading cloud HCM providers – helping businesses of all sizes connect their people to their purpose. SAP SuccessFactors’ Human Experience Management (HXM) Suite helps you completely reinvent the entire employee experience. You can shift from traditional HR transactions to engaging, end-to-end experiences, using intelligent technology to make each interaction simpler and more meaningful.

What SAP Needed

Although SAP are a very well known brand across the globe, they wanted to position themselves as a thought leader in the HCM space, with an emphasis on employee experience. They were looking for a platform to deliver ongoing brand exposure to a highly engaged audience across our HR community, supporting growth of the sales funnel from senior HR professionals.

How we Created Success

SAP have contributed to all editions of our digital magazine since February 2020 and have consistently performed well. They have become a hallmark of client content within the magazine and have benefited from an increase in brand exposure through their monthly articles and a variety of integrated display options within the magazine. They have generated a readership of over 14500 HR professionals with over 790 hours of combined content consumption.

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