Digital magazine Showcase

Digital magazine

HR and Benefits
Publication of the Year
2020 Willis Towers Watson Media Awards

The myGrapevine magazine reaches an active community of HR and business leaders with must-read features in a pioneering digital format. You can use this platform to reach forward-thinking professionals with insightful content or create brand awareness using a variety of advertising options.

We publish 12 monthly magazine issues, all created from the ground up as innovative, fully digital publications.

Our team will work with you to turn your thought-leadership content into incredible traffic back to your site, with dedicated promotion on social media and across our news websites.

6,000+
monthly readership of
senior professionals
12+
hours of reader engagement
per article every month
12,000+
pages viewed
every month
January 2022

With the New Year upon us, the first magazine issue of 2022 is centred around ‘employee experience’. With data from Willis Towers Watson data finding that 98% of employers plan to enhance the employee experience, of course it will be an important priority at many firms in the next three years. 

To help navigate this area for HR, we spoke to our panel of experts to find out how HR can improve the employee experience in 2022. Also inside, we share exclusive insights from HR leaders at Harrison Spinks, Kraft Heinz and BlackBerry. In addition, for this issue’s cover story, we spoke to Robert Allen, Vice President of Talent & Engagement at GitLab to find out how the business maintains excellent customer scores and remote worker engagement.

Brands we've worked with

Case Study

Case Study - SAP
SAP

SAP is one of the world’s leading cloud HCM providers – helping businesses of all sizes connect their people to their purpose. SAP SuccessFactors’ Human Experience Management (HXM) Suite helps you completely reinvent the entire employee experience. You can shift from traditional HR transactions to engaging, end-to-end experiences, using intelligent technology to make each interaction simpler and more meaningful.

What SAP Needed

Although SAP are a very well known brand across the globe, they wanted to position themselves as a thought leader in the HCM space, with an emphasis on employee experience. They were looking for a platform to deliver ongoing brand exposure to a highly engaged audience across our HR community, supporting growth of the sales funnel from senior HR professionals.

How we Created Success

SAP have contributed to all editions of our digital magazine since February 2020 and have consistently performed well. They have become a hallmark of client content within the magazine and have benefited from an increase in brand exposure through their monthly articles and a variety of integrated display options within the magazine. They have generated a readership of over 5500 HR professionals with over 300 hours of combined content consumption.

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