Make UK, The Manufacturers Organisation champions and celebrates British manufacturing and manufacturers. Make UK is a corporate membership body, focused on creating the most supportive environment for UK manufacturers to thrive, innovate and compete, working together to build a platform for the evolution of UK manufacturing, engineering and technology-based businesses.
Make UK lead the way in developing skills and driving competitive advantage for the UK. Their sub-brand Make UK Legal Services provides access to HR & Employment Law support and wider expertise, helping to provide essential Employment Law knowledge and practical HR support to help people and businesses thrive.
What Make UK Needed
Make UK needed to maximise reach when promoting its new HR and Legal campaign and interactive webinar programme. Make UK needed to distribute industry sensitive content, in a limited timeframe to an audience beyond its established membership.
How we Created Success
After discussing a detailed audience requirement with the team at Make UK, we created a series of highly targeted database segments. These segments were then used as the basis for an ongoing email campaign to promote the complete webinar and content programme, with engagement tracking used to facilitate follow-up promotion content distribution.
Average Open Rate: 8.65%
Average Click Rate: 20.20%
Over 2,000 touch-points created for Make UK.